Open AccessChanging nature of customer relationships: strategies and initiatives to beat the competition
Author(s) -
Pratap Chandra Mandal
Publication year - 2021
Publication title -
international journal of competitiveness
Language(s) - English
Resource type - Journals
eISSN - 2056-9440
pISSN - 2056-9432
DOI - 10.1504/ijc.2021.115539
Subject(s) - business , marketing , customer to customer , customer advocacy , customer retention , competition (biology) , customer delight , customer profitability , customer equity , service quality , ecology , biology , service (business)