Open AccessThe impact of corporate social responsibility on word-of-mouth through the effects of customer trust and customer commitment in a serial multiple mediator model
Author(s) -
Azamussan Syed,
Shanmugam Munuswamy
Publication year - 2020
Publication title -
international journal of business innovation and research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.298
H-Index - 21
eISSN - 1751-0260
pISSN - 1751-0252
DOI - 10.1504/ijbir.2021.111973
Subject(s) - corporate social responsibility , word of mouth , pairwise comparison , structural equation modeling , psychology , business , mediator , marketing , social psychology , public relations , computer science , developmental psychology , political science , medicine , machine learning
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