Open AccessThe Effect of CBBE Constructs on Overall Brand Equity and Purchase Intention: A Cross-Sectional Study of Organised Retail Consumers in India
Author(s) -
D. D. Chaturvedi,
Sweety Gupta,
Upasana Diwan
Publication year - 2021
Publication title -
international journal of business and globalisation
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.186
H-Index - 15
eISSN - 1753-3635
pISSN - 1753-3627
DOI - 10.1504/ijbg.2021.10033681
Subject(s) - business , brand equity , advertising , marketing