Open AccessThe Wheel of Consumer Analysis applied to Colombian Entrepreneurs
Author(s) -
Dennis A. Kopf,
Santiago M. López García
Publication year - 2020
Publication title -
international journal of business and globalisation
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.186
H-Index - 15
eISSN - 1753-3635
pISSN - 1753-3627
DOI - 10.1504/ijbg.2020.10045110
Subject(s) - business , marketing , advertising