Open AccessGender-based behavioural segmenting of the cellphone youth market
Author(s) -
Matti Haverila,
Kai Haverila,
Caitlin McLaughlin
Publication year - 2021
Publication title -
international journal of business excellence
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.293
H-Index - 18
eISSN - 1756-0055
pISSN - 1756-0047
DOI - 10.1504/ijbex.2021.111914
Subject(s) - market segmentation , cluster (spacecraft) , marketing , psychology , advertising , business , computer science , programming language