Open AccessInfluence of sales representative characteristics on customer purchase behaviour
Author(s) -
Shalini Gautam,
Sakshi Agarwal,
Utkarsh Kumar
Publication year - 2021
Publication title -
international journal of business and emerging markets
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.123
H-Index - 2
eISSN - 1753-6227
pISSN - 1753-6219
DOI - 10.1504/ijbem.2021.112781
Subject(s) - marketing , sales management , business , sales promotion , competence (human resources) , personal selling , clothing , product category , retail sales , new product development , product (mathematics) , promotion (chess) , affect (linguistics) , advertising , psychology , social psychology , geometry , mathematics , archaeology , communication , politics , political science , law , history