Open AccessExamining the effect of message characteristics, popularity, engagement, and message appeals: evidence from Facebook corporate pages of tourism organisations
Author(s) -
Sujo Thomas,
Sonal Kureshi,
Arpan Yagnik
Publication year - 2021
Publication title -
international journal of business and emerging markets
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.123
H-Index - 2
eISSN - 1753-6227
pISSN - 1753-6219
DOI - 10.1504/ijbem.2021.112777
Subject(s) - popularity , tourism , social media , advertising , context (archaeology) , business , customer engagement , social media marketing , marketing , experiential learning , public relations , digital marketing , political science , psychology , geography , social psychology , archaeology , law