Open AccessFactors that drive the perceived success of franchises in South Africa
Author(s) -
Stefanie De Wet,
Geoff Bick,
Russell Abratt
Publication year - 2021
Publication title -
international journal of business and emerging markets
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.123
H-Index - 2
eISSN - 1753-6227
pISSN - 1753-6219
DOI - 10.1504/ijbem.2021.112776
Subject(s) - marketing , business , brand management , emerging markets , confirmatory factor analysis , brand equity , consistency (knowledge bases) , entrepreneurship , scale (ratio) , success factors , franchise , conceptual framework , critical success factor , business administration , physics , geometry , mathematics , finance , quantum mechanics , service (business) , philosophy , epistemology