Open AccessINFLUENCE OF SALES REPRESENTATIVE CHARACTERISTICS ON CUSTOMER PURCHASE BEHAVIOUR
Author(s) -
Shalini Gautam,
Utkarsh Kumar,
Sakshi Agarwal
Publication year - 2020
Publication title -
international journal of business and emerging markets
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.123
H-Index - 2
eISSN - 1753-6227
pISSN - 1753-6219
DOI - 10.1504/ijbem.2021.10033068
Subject(s) - marketing , business , sales management , consumer behaviour
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