Open AccessFactors that drive the perceived success of franchises in South Africa
Author(s) -
Stefanie De Wet,
Geoff Bick,
Russell Abratt
Publication year - 2020
Publication title -
international journal of business and emerging markets
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.123
H-Index - 2
eISSN - 1753-6227
pISSN - 1753-6219
DOI - 10.1504/ijbem.2021.10032080
Subject(s) - marketing , brand management , emerging markets , business , brand equity , consistency (knowledge bases) , confirmatory factor analysis , entrepreneurship , scale (ratio) , conceptual framework , franchise , sociology , social science , physics , geometry , mathematics , finance , quantum mechanics , service (business)
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