Open AccessA trust-based crowdfunding campaign marketing framework: theoretical underpinnings and big-data analytics practice
Author(s) -
Prince Peprah,
Rotem Shneor
Publication year - 2022
Publication title -
international journal of big data management
Language(s) - English
Resource type - Journals
eISSN - 2631-8687
pISSN - 2631-8679
DOI - 10.1504/ijbdm.2022.119453
Subject(s) - analytics , business , big data , innovator , marketing , face (sociological concept) , public relations , data science , computer science , sociology , political science , social science , finance , entrepreneurship , operating system