Open AccessThe use of data-driven technologies for customer-centric marketing
Author(s) -
Mark Anthony Camilleri
Publication year - 2020
Publication title -
international journal of big data management
Language(s) - English
Resource type - Journals
eISSN - 2631-8687
pISSN - 2631-8679
DOI - 10.1504/ijbdm.2020.106876
Subject(s) - business , marketing