Open AccessSocial media political word-of-mouth and citizens' involvement: a potent mix for enhancing real-world political participation amongst millennials
Author(s) -
Ngozi Eje Uduma,
Enuma Ituma,
Francisca N. Ogba,
Michael Olayinka Binuomote,
Ernest Emeka Izogo
Publication year - 2020
Publication title -
european j of international management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.663
H-Index - 25
eISSN - 1751-6765
pISSN - 1751-6757
DOI - 10.1504/ejim.2021.10034096
Subject(s) - politics , word of mouth , social media , advertising , political science , business , marketing , law
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