Open AccessBeauty product brand experimentation: how celebrities and reference groups influence South African female Generation Y consumers
Author(s) -
Riané Cherylise Dalziel
Publication year - 2021
Publication title -
european journal of international management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.663
H-Index - 25
eISSN - 1751-6765
pISSN - 1751-6757
DOI - 10.1504/ejim.2021.10033920
Subject(s) - beauty , product (mathematics) , advertising , art , marketing , business , aesthetics , mathematics , geometry