Open AccessThe impact of green marketing strategy on performance of small and medium enterprises in Vietnam
Author(s) -
Hang Viet Dao,
Hoan Nguyen,
Hang Thi Nguyen,
Anh Thi Phuong Nguyen,
Hong Thi Nguyen
Publication title -
international journal of business and emerging markets
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.123
H-Index - 2
eISSN - 1753-6227
pISSN - 1753-6219
DOI - 10.1504/ijbem.2025.10063654
Subject(s) - business , marketing , marketing strategy , green marketing , industrial organization , marketing management , emerging markets , finance