Open AccessThe moderating role of demographic factors on OTT platform selection by consumers: An application of the revised UTAUT2
Author(s) -
Dhruv Garg,
Nidhi Sharma,
Manoj Kumar Mishra
Publication title -
international journal of business and emerging markets
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.123
H-Index - 2
eISSN - 1753-6227
pISSN - 1753-6219
DOI - 10.1504/ijbem.2025.10063652
Subject(s) - selection (genetic algorithm) , psychology , marketing , business , computer science , artificial intelligence