The Effect of Lifestyle, Perception, Satisfaction, and Preference on The Online Re-purchase Intention | Zendy

Winda Victoria Pebriani | Zendy; Ujang Sumarwan | Zendy; Mega Simanjuntak | Zendy

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The Effect of Lifestyle, Perception, Satisfaction, and Preference on The Online Re-purchase Intention

Author(s) -

Winda Victoria Pebriani,

Ujang Sumarwan,

Mega Simanjuntak

Publication year - 2018

Publication title -

independent journal of management and production

Language(s) - English

Resource type - Journals

ISSN - 2236-269X

DOI - 10.14807/ijmp.v9i2.690

Subject(s) - preference , perception , clothing , psychology , structural equation modeling , social psychology , advertising , business , mathematics , statistics , geography , archaeology , neuroscience

The objective of this research was to analyze the effect of lifestyle, perception, satisfaction, and preference on the online re-purchase intention. The data are collected from 218 women consumers who have bought Muslim clothing through e-commerce (Hijup) and social network (Instagram) at least two times in the last three months. The data are analyzed using t-test and Structural Equation Modelling (SEM). The result of this research indicates that lifestyle has a significant effect on perception, perception has an effect on satisfaction, satisfaction has an effect on preference, and preference has an effect on re-purchase intention. Meanwhile, satisfaction has no significant effect on re-purchase intention in both models.

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