Open AccessThe Effect of Lifestyle, Perception, Satisfaction, and Preference on The Online Re-purchase Intention
Author(s) -
Winda Victoria Pebriani,
Ujang Sumarwan,
Megawati Simanjuntak
Publication year - 2018
Publication title -
independent journal of management and production
Language(s) - English
Resource type - Journals
ISSN - 2236-269X
DOI - 10.14807/ijmp.v9i2.690
Subject(s) - preference , perception , clothing , psychology , structural equation modeling , social psychology , advertising , business , mathematics , statistics , geography , archaeology , neuroscience
The objective of this research was to analyze the effect of lifestyle, perception, satisfaction, and preference on the online re-purchase intention. The data are collected from 218 women consumers who have bought Muslim clothing through e-commerce (Hijup) and social network (Instagram) at least two times in the last three months. The data are analyzed using t-test and Structural Equation Modelling (SEM). The result of this research indicates that lifestyle has a significant effect on perception, perception has an effect on satisfaction, satisfaction has an effect on preference, and preference has an effect on re-purchase intention. Meanwhile, satisfaction has no significant effect on re-purchase intention in both models.