Open AccessIdentifying and assessing the factors affecting skill gap in digital marketing in communication industry companies
Author(s) -
Fereshteh Ghotbifar,
Mohammad Reza Marjani,
Abbas Ali Ramazani
Publication year - 2017
Publication title -
independent journal of management and production
Language(s) - English
Resource type - Journals
ISSN - 2236-269X
DOI - 10.14807/ijmp.v8i1.507
Subject(s) - marketing , delphi method , business , digital marketing , interview , population , influencer marketing , delphi , knowledge management , marketing management , relationship marketing , computer science , demography , artificial intelligence , sociology , political science , law , operating system