Open AccessDOES THE IMAGE OF INDONESIAN CONTEMPORARY ARTISTS MATTER? A THEORETICAL REVIEW ON BRAND IMAGE, ACCEPTANCE & MARKET OPPORTUNITY
Author(s) -
Samuel P. D. Anantadjaya,
Irma M. Nawangwulan,
Aninditya Kusumah,
Yusup Budi Setio,
Cindy Kartika Koswara
Publication year - 2015
Publication title -
independent journal of management and production
Language(s) - English
Resource type - Journals
ISSN - 2236-269X
DOI - 10.14807/ijmp.v6i2.280
Subject(s) - brand image , indonesian , marketing , business , image (mathematics) , advertising , brand management , computer science , computer vision , linguistics , philosophy