Open AccessMotivation impulses customers' online shopping intention via cashback and rewards mobile applications
Author(s) -
Vi Truc Ho
Publication year - 2022
Publication title -
independent journal of management and production
Language(s) - English
Resource type - Journals
ISSN - 2236-269X
DOI - 10.14807/ijmp.v13i5.1740
Subject(s) - purchasing , psychology , theory of planned behavior , cronbach's alpha , ho chi minh , technology acceptance model , order (exchange) , value (mathematics) , social psychology , marketing , advertising , business , control (management) , usability , computer science , scale (ratio) , physics , finance , quantum mechanics , artificial intelligence , human–computer interaction , machine learning , service (business)