Open AccessRoles of customer care in consumer goods retail marketing: evidence from Vietnam
Author(s) -
Cuong Hung Pham
Publication year - 2022
Publication title -
independent journal of management and production
Language(s) - English
Resource type - Journals
ISSN - 2236-269X
DOI - 10.14807/ijmp.v13i4.1923
Subject(s) - marketing , business , goods and services , personal selling , sample (material) , sales management , economics , sales promotion , chemistry , chromatography , market economy