Open AccessFactors Influencing marketing activities of consumer goods retailers in the context of the 4.0 industrial revolution: Evidence from Vietnam
Author(s) -
Cuong Hung Pham
Publication year - 2022
Publication title -
independent journal of management and production
Language(s) - English
Resource type - Journals
ISSN - 2236-269X
DOI - 10.14807/ijmp.v13i4.1894
Subject(s) - marketing , structural equation modeling , business , quality (philosophy) , context (archaeology) , variables , confirmatory factor analysis , product (mathematics) , exploratory factor analysis , descriptive statistics , sample (material) , advertising , service (business) , statistics , mathematics , paleontology , philosophy , chemistry , geometry , epistemology , chromatography , biology