Open AccessIntention to use bike-booking application: the case of students in Ho Chi Minh City
Author(s) -
Phuong Viet Le-Hoang
Publication year - 2020
Publication title -
independent journal of management and production
Language(s) - English
Resource type - Journals
ISSN - 2236-269X
DOI - 10.14807/ijmp.v11i7.1185
Subject(s) - ho chi minh , attractiveness , psychology , usability , reliability (semiconductor) , norm (philosophy) , applied psychology , advertising , social psychology , computer science , business , scale (ratio) , geography , political science , power (physics) , physics , cartography , human–computer interaction , quantum mechanics , psychoanalysis , law
This study aims to determine the factors that influence the intention to use the bike-booking application and measure the influence of the elements on the behavior intention to use the bike-booking application for university students in Ho Chi Minh City. Based on the research results, the author gives some managerial implications to increase customers' choice of bike-booking applications to increase the attractiveness of customers to choose apps. With the number of surveyed questionnaires is 200, the author collected 177 valid respondents, and the study results showed that the scales used in the model meet the requirement about reliability and validity. Research has shown that factors such as trust, perceived ease of use, subjective norm, perceived usefulness, perceived price level positively influence the intention to use a bike-booking application for university students in Ho Chi Minh City. In which the perceived usefulness has the most substantial impact, the subjective norm has the lowest effect on behavior intention. The second most effective one is the perceived price level; the third most effective is the ease of use; the fourth most effect is trust.