Open AccessImproving the profitability of direct marketing : a quantile regression approach
Author(s) -
Xi Zhang
Publication year - 2014
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.14793/mkt_etd.5
Subject(s) - quantile regression , econometrics , endogeneity , ordinary least squares , outlier , statistics , profitability index , quantile , regression analysis , regression , mathematics , profit (economics) , economics , finance , microeconomics