Open AccessTHE IMPACT OF BRAND EXPERIENCE ON BRAND IMAGE AND BRAND LOYALTY: THE MEDIATION ROLE OF BRAND IMAGE
Author(s) -
Buket Sekmen,
F. Müge Arslan
Publication year - 2021
Publication title -
öneri dergisi/öneri
Language(s) - English
Resource type - Journals
eISSN - 2147-5377
pISSN - 1300-0845
DOI - 10.14783/maruoneri.732562
Subject(s) - brand loyalty , psychology , advertising , business