Open AccessTHE DEVELOPMENT AND EVOLUTION OF DATABASE MARKETING: A CONCEPTUAL APPROACH
Author(s) -
İpek Altınbaşak
Publication year - 2020
Publication title -
öneri dergisi/öneri
Language(s) - English
Resource type - Journals
eISSN - 2147-5377
pISSN - 1300-0845
DOI - 10.14783/maruoneri.679669
Subject(s) - database marketing , database , marketing research , marketing , business , marketing management , relationship marketing , order (exchange) , marketing strategy , computer science , finance