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SOSYAL MEDYA REKLAMCILIĞINDA TÜKETİCİ ALGILARININ TUTUM, DAVRANIŞ VE SATIN ALMA NİYETİ ÜZERİNE ETKİSİ
Author(s) -
Duygu Talih Akkaya,
Ayşe Akyol,
Gülhayat Gölbaşı Şimşek
Publication year - 2018
Publication title -
m u iktisadi ve idari bilimler dergisi
Language(s) - Turkish
Resource type - Journals
ISSN - 1300-7262
DOI - 10.14780/muiibd.384073
Subject(s) - humanities , political science , art

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