Open AccessA Study on the Effect of Brand Identity of Cosmetic Flagship Stores on Brand Awareness
Author(s) -
Mi-Seon Yang,
Ju-Hyeong Lee,
ChanIl Park
Publication year - 2017
Publication title -
hanguk sillae dijain hakoe nonmunjip/silnae di'jain nonmunjib
Language(s) - English
Resource type - Journals
eISSN - 2733-6832
pISSN - 1229-7992
DOI - 10.14774/jkiid.2017.26.2.045
Subject(s) - brand identity , advertising , business , brand awareness , brand management , identity (music) , brand equity , marketing , aesthetics , art