Open AccessA Study on the Embodiment Characteristics of Space Branding for Brand Extension - Focused on the case study of hotels designed for brand extension -
Author(s) -
Jiyoung Kim,
HoChang Lyu
Publication year - 2013
Publication title -
hanguk sillae dijain hakoe nonmunjip/silnae di'jain nonmunjib
Language(s) - English
Resource type - Journals
eISSN - 2733-6832
pISSN - 1229-7992
DOI - 10.14774/jkiid.2013.22.5.096
Subject(s) - brand extension , corporate branding , brand management , advertising , space (punctuation) , brand awareness , brand equity , marketing , business , computer science , operating system