Open AccessA Study on Types of Strategies of Brand Communication and Analysis of a Case of Fashion Flagship Store applied with VMD Expressional Elements
Author(s) -
Jeong-Yoon Lee,
A-Young Jung,
Soon-Ku Kong
Publication year - 2013
Publication title -
hanguk sillae dijain hakoe nonmunjip/silnae di'jain nonmunjib
Language(s) - English
Resource type - Journals
eISSN - 2733-6832
pISSN - 1229-7992
DOI - 10.14774/jkiid.2013.22.2.167
Subject(s) - advertising , business , computer science