Open AccessPotenzialità glottodidattiche della comunicazione pubblicitaria
Author(s) -
Marcello Marcello
Publication year - 2020
Publication title -
studia romanica posnaniensia
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.11
H-Index - 3
eISSN - 2084-4158
pISSN - 0137-2475
DOI - 10.14746/strop.2020.472.001
Subject(s) - persuasion , argumentative , rhetorical question , psychology , context (archaeology) , linguistics , order (exchange) , face (sociological concept) , resource (disambiguation) , sociology , social psychology , computer science , history , social science , philosophy , computer network , archaeology , finance , economics
The aim of the present article is to shed the light on educational aspects which can be obtained by the exploration of an authentic, advertising material. The analysis attempts to demonstrate how communicative and linguistic characteristics, argumentative patterns, rhetorical figures and cultural aspects, which constitute the complex structure which is advertising message, convey values, stereotypes, social and linguistic tendencies. All of the above are conceived in order to complete the goals of persuasion. For the teacher, it is a rich, authentic and precious resource which gives the student the opportunity to extend his abilities and skills, to face and approach a new, linguistic and cultural context.