Open AccessThe implications and purpose of using international phonetic symbols and English advertising slogans in advertisements in Poland
Author(s) -
Hanna Dziczek-Karlikowska
Publication year - 2019
Publication title -
scripta neophilologica posnaniensia/scripta neophilologica posnaniensa
Language(s) - English
Resource type - Journals
eISSN - 2956-7890
pISSN - 1509-4146
DOI - 10.14746/snp.2018.18.14
Subject(s) - transcription (linguistics) , phonetic transcription , advertising , focus (optics) , linguistics , computer science , speech recognition , business , philosophy , physics , optics
This paper examines the various implications resulting from the use of English phonetic transcription in advertising in Poland. I focus on the problem of the use of phonetic transcription by copywriters as a graphic form and I make an attempt at showing that this technique can have pedagogical consequences, because a graphic form in which phonetic symbols are used is, in fact, a text message, not an image only. In addition, I analyze selected advertisements as a means of communication addressed to a specific recipient. In this case, I demonstrate that the use of advertising slogans in English and English phonetic transcription in Poland, does not guarantee that such advertising is effective.