Open AccessImage: its power, use, and abuse
Author(s) -
Sharaf Rehman
Publication year - 2019
Publication title -
scripta neophilologica posnaniensia/scripta neophilologica posnaniensa
Language(s) - English
Resource type - Journals
eISSN - 2956-7890
pISSN - 1509-4146
DOI - 10.14746/snp.2018.18.09
Subject(s) - journalism , power (physics) , position (finance) , advertising , mental image , public relations , public opinion , image (mathematics) , internet privacy , psychology , political science , sociology , business , computer science , law , computer vision , politics , physics , cognition , finance , quantum mechanics , neuroscience
This position paper addresses three areas in which photographic images are used and abused: Journalism, Advertising, and Public Relations. These areas do not use images for aesthetic purposes only; for these businesses, the images are more than mental impressions. In these three industries, the messages they deliver through the images have little to do with the objective reality. All three use images to deliver an opinion in the name of journalism, distorted needs, benefits, and solutions in advertising, and put spins on facts to present favorable images of their clients in Public Relations. Historically, all three have engaged in the unethical use of the concept “image making” and of manipulation of actual images.