Open AccessSocial semiotics in visual communication applied in advertisements of banking products and services
Author(s) -
Kinga Kowalewska,
Marta Koszko
Publication year - 2018
Publication title -
scripta neophilologica posnaniensia/scripta neophilologica posnaniensa
Language(s) - English
Resource type - Journals
eISSN - 2956-7890
pISSN - 1509-4146
DOI - 10.14746/snp.2015.15.08
Subject(s) - semiotics , advertising , business , social semiotics , linguistics , philosophy
Social semiotics in visual communication applied in advertisements of bankingproducts and services