Open AccessAdrian Payne, Pennie Frow, Strategic Customer Management, Integrating Relationship Marketing and CRM
Author(s) -
Bartosz Deszczyński
Publication year - 2014
Publication title -
ruch prawniczy, ekonomiczny i socjologiczny
Language(s) - English
Resource type - Journals
eISSN - 2543-9170
pISSN - 0035-9629
DOI - 10.14746/rpeis.2014.76.3.25
Subject(s) - business , process management , customer relationship management , marketing , marketing management , strategic marketing , business administration , operations management , engineering