Open AccessMarketing polityczny na przykładzie witryn internetowych kół poselskich i klubów parlamentarnych w Sejmie RP VI kadencji
Author(s) -
Marta Schroeder-Polak
Publication year - 2018
Publication title -
refleksje
Language(s) - English
Resource type - Journals
eISSN - 2956-5006
pISSN - 2081-8270
DOI - 10.14746/r.2011.4.12
Subject(s) - the internet , context (archaeology) , exploit , politics , subject (documents) , phenomenon , political science , sociology , advertising , media studies , world wide web , computer science , business , history , law , computer security , epistemology , philosophy , archaeology
Contemporary political marketing is increasingly using the Internet for its actions. The subject of this article is to analyze this phenomenon in the context of Polish Parliamentary Clubs’ websites. Elements such as page layout, subpages, available information or references to social networking sites were considered. The fundamental question in this article was whether and how Parliamentary Clubs exploit new opportunities?