Open AccessCultural barriers in German-Spanish business communication
Author(s) -
Raquel Mateo González
Publication year - 2018
Publication title -
glottodidactica
Language(s) - English
Resource type - Journals
eISSN - 2956-3658
pISSN - 0072-4769
DOI - 10.14746/gl.2018.45.1.03
Subject(s) - german , negotiation , order (exchange) , sociology , business communication , public relations , empirical research , political science , business , epistemology , social science , law , history , philosophy , finance , archaeology
This research project aims at identifying and describing possible critical incidents which may arise in the framework of transcultural discursive practices between professionals from Germany and Spain in business situations, for example, in interviews, meetings, negotiations, and decision making. The methodology employed in this paper is based on an empirical study using by means of personal interviews and questionnaires in order to defend or refute cultural standards in the business world existing in established theoretical foundations.