Open AccessThe Effects of Business Strategy (Prospector and Defender) on Business Performance with Entrepreneurial Orientation as Mediating Variable and Social Media Usage as Moderating Variable on MSME at Surabaya
Author(s) -
Cynthia M. Priscillia,
Bambang Tjahjadi,
Fenika Wulani
Publication year - 2022
Publication title -
advances in social sciences research journal
Language(s) - English
Resource type - Journals
ISSN - 2055-0286
DOI - 10.14738/assrj.97.12786
Subject(s) - business , respondent , entrepreneurial orientation , intervening variable , variable (mathematics) , social media , moderation , marketing , entrepreneurship , business administration , antecedent (behavioral psychology) , small and medium sized enterprises , variables , psychology , mathematics , computer science , sociology , social psychology , statistics , population , political science , world wide web , law , mathematical analysis , demography , finance