Open AccessStrategies for New Product Development in an Emerging Market
Author(s) -
Usman Bashir,
Sana Saeed,
Syed Kazim Abbas
Publication year - 2020
Publication title -
advances in social sciences research journal
Language(s) - English
Resource type - Journals
ISSN - 2055-0286
DOI - 10.14738/assrj.74.8069
Subject(s) - new product development , business , process management , key (lock) , product (mathematics) , context (archaeology) , interview , face (sociological concept) , marketing , selection (genetic algorithm) , customer needs , component (thermodynamics) , technology strategy , competitive advantage , knowledge management , strategic management , computer science , political science , paleontology , social science , geometry , mathematics , computer security , artificial intelligence , sociology , law , biology , physics , thermodynamics
In competitive environment, selection of right strategy for new product development is considered as essential component for any business’s survival. In all available strategies, innovation and competitive strategies are the most important. Many organizations have to face failure while implementing this strategy because of having lack and integration among Research Development., Marketing, Customer and Competitor. This integration is considered the driver for new product development. Accordingly, this study is focusing the importance of right selection within Pakistani context by interviewing key informants working in different organizations. Implications will be beneficial for strategy makers working on new product development