Open AccessBrand awareness as predictors of repurchase intention: Brand attitude as a moderator
Author(s) -
Nurlaely Razak,
Orfyanny S. Themba,
Herman Sjahruddin
Publication year - 2019
Publication title -
advances in social sciences research journal
Language(s) - English
Resource type - Journals
ISSN - 2055-0286
DOI - 10.14738/assrj.62.6264
Subject(s) - moderation , brand awareness , psychology , advertising , brand management , business , social psychology
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom