Open AccessDoes Brand Image Certainly Mediate Relationships between e-WOM and Purchase Intention? A Case Study of Samsung Smartphone Marketing in Papua
Author(s) -
W Ivana,
Uturestantix
Publication year - 2018
Publication title -
advances in social sciences research journal
Language(s) - English
Resource type - Journals
ISSN - 2055-0286
DOI - 10.14738/assrj.53.3896
Subject(s) - nonprobability sampling , brand image , mediation , advertising , psychology , sampling (signal processing) , test (biology) , dimension (graph theory) , statistical hypothesis testing , regression analysis , survey methodology , marketing , business , computer science , statistics , mathematics , sociology , paleontology , population , social science , demography , filter (signal processing) , pure mathematics , computer vision , biology