
EFFECTS OF INFORMATION AND COMMUNICATION TECHNOLOGY ADOPTION ON MSMEs IN THE RETAIL SECTOR MARKETING PERFORMANCE IN CIBADUYUT AREA, BANDUNG CITY
Author(s) -
Fajar Sukma Dewanta,
Mohammad Benny Alexandri,
Nenden Kostini
Publication year - 2018
Publication title -
advances in social sciences research journal
Language(s) - English
Resource type - Journals
ISSN - 2055-0286
DOI - 10.14738/assrj.511.5635
Subject(s) - business , small and medium sized enterprises , stratified sampling , marketing , competition (biology) , information and communications technology , indonesian , nonprobability sampling , information technology , population , linguistics , statistics , philosophy , mathematics , finance , biology , demography , sociology , political science , law , ecology