Open AccessBusiness Intelligence Technology and Marketing Strategy in the Retail Sector
Author(s) -
Ezekiel Ochieng Owuor,
Winnie Njeru
Publication year - 2018
Publication title -
advances in social sciences research journal
Language(s) - English
Resource type - Journals
ISSN - 2055-0286
DOI - 10.14738/assrj.511.5438
Subject(s) - marketing , descriptive statistics , business , profitability index , business intelligence , database marketing , big data , marketing strategy , marketing management , relationship marketing , knowledge management , computer science , statistics , mathematics , finance , operating system