Open AccessTHE IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOR
Author(s) -
Muhammad Mehtab Qureshi,
Humaira Mansoor Malik
Publication year - 2017
Publication title -
advances in social sciences research journal
Language(s) - English
Resource type - Journals
ISSN - 2055-0286
DOI - 10.14738/assrj.43.2605
Subject(s) - attractiveness , advertising , psychology , credibility , product (mathematics) , perception , order (exchange) , social psychology , business , political science , mathematics , geometry , finance , neuroscience , psychoanalysis , law