Open Access1.1 SOCIAL MEDIA MARKETING RETAINS BRAND EQUITY DURING PRODUCT CRISIS
Author(s) -
Fareeha Zafar
Publication year - 2017
Publication title -
advances in social sciences research journal
Language(s) - Spanish
Resource type - Journals
ISSN - 2055-0286
DOI - 10.14738/assrj.413.2708
Subject(s) - brand equity , social media , business , brand awareness , asset (computer security) , advertising , brand management , brand loyalty , product (mathematics) , marketing , social media marketing , loyalty , order (exchange) , digital marketing , political science , computer science , geometry , computer security , mathematics , finance , law