Open AccessMarketing Performance Measurement Management: Study of Selected Small and Medium Scale Businesses in Nigeria
Author(s) -
A. E. Ndu Oko,
Innocent Ndu Kalu
Publication year - 2014
Publication title -
advances in social sciences research journal
Language(s) - English
Resource type - Journals
ISSN - 2055-0286
DOI - 10.14738/assrj.14.185
Subject(s) - marketing , scale (ratio) , business , sample (material) , audit , likert scale , small and medium sized enterprises , marketing management , population , statistics , accounting , mathematics , chemistry , physics , demography , finance , chromatography , quantum mechanics , sociology