Open AccessAn Analysis on Effect of Gender Towards Computer Literacy & E-Commerce
Author(s) -
P. Ravindran Pathmananathan,
Khairi Aseh,
Kamal Kenny
Publication year - 2021
Publication title -
archives of business research
Language(s) - English
Resource type - Journals
ISSN - 2054-7404
DOI - 10.14738/abr.96.10348
Subject(s) - moderation , the internet , kuala lumpur , computer literacy , literacy , corporate governance , psychology , business , marketing , world wide web , computer science , social psychology , pedagogy , mathematics education , finance
For its own development and governance, the Internet created a ground-breaking open model that involved all stakeholders. In an enormously connected world, Generation Y has been identified as the main consumer group that will bring change to the internet platform.. The aim of this study is to analyze the attitude and the Internet usage among the generation. This study was conducted using a questionnaire that was completed by 432 working professionals in the Kuala Lumpur Federal Territory and Selangor State, specifically MSC (Multimedia Super Corridor). It can be concluded that determinants such as gender and computer literacy influences internet moderators. in addition, as a moderator, the association between gender and computer literacy is imperative.