Open AccessThe Marketing for Vietnamese Dragon Fruit
Author(s) -
Nguyen Nguyen
Publication year - 2020
Publication title -
archives of business research
Language(s) - English
Resource type - Journals
ISSN - 2054-7404
DOI - 10.14738/abr.85.8299
Subject(s) - vietnamese , marketing , business , product (mathematics) , product marketing , sustainable development , marketing strategy , agriculture , advertising , political science , geography , philosophy , linguistics , geometry , mathematics , archaeology , law
The dragon fruit is a strong agricultural product of Vietnam, however, its market always faces the unstableness, and this situation can cause crisis and big damage for farmers. The paper studies the actual problems of product, and proposes marketing methods which aim to promote its sustainable development.