Open AccessProduct Quality Perception and Customer Loyalty
Author(s) -
Anthony Nwachukwu,
Virginia Benson-Eluwa,
Ikechukwu. Ejirihugha Valentine,
Obi Keneth
Publication year - 2019
Publication title -
archives of business research
Language(s) - English
Resource type - Journals
ISSN - 2054-7404
DOI - 10.14738/abr.73.2.6370
Subject(s) - business , marketing , quality (philosophy) , product (mathematics) , affect (linguistics) , reliability (semiconductor) , loyalty business model , perception , loyalty , advertising , psychology , service quality , mathematics , philosophy , power (physics) , physics , geometry , communication , epistemology , quantum mechanics , neuroscience , service (business)