Open AccessImpact of Celebrity Endorsement on Brand Image: A Survey of GSM Users in Umuahia Urban, Abia State
Author(s) -
Chioma P. O. Nto,
Alexanda Ogbonna Udu Kalu
Publication year - 2019
Publication title -
archives of business research
Language(s) - English
Resource type - Journals
ISSN - 2054-7404
DOI - 10.14738/abr.73.2.6365
Subject(s) - abia , attractiveness , advertising , brand image , psychology , personality , marketing , business , social psychology , geography , archaeology , local government , psychoanalysis